The Voice host is the face of the brand’s newest men’s fragrance launch, Y.
by Nora Maloney
Maroon 5 frontman and The Voice judge Adam Levine has a whole new gig to add to his resume. And no, we aren’t talking about the fact that he’s soon going to be a father twice over.
YSL Beauty has tapped the award-winning rockstar as the ambassador to their latest men’s fragrance, Y, which launched in August. According to WWD, this is a “digital only” partnership, and will aim to harness YSL Beauty’s and Levine’s accumulative Instagram following of 13.4 million.
In a press release YSL Beauty said that "the fragrance is rooted in that same sense of freedom that Adam personifies," making this the "perfect pairing for Y’s innovative spirit & creative style."
This reveal comes as Levine and wife Behati Prinsloo are expecting their child, and with Maroon 5 planning to release their first album in three years, Red Pill Blues, in November.