After more than a month since its initial announcement, Fenty Beauty will be available for purchase tonight.
by Nora Maloney
Does Rihanna do anything halfway? No, she does not. Fenty Beauty, her latest passion project is no exception. Since August 1, the singer-actress-and-all-around perfect human has alluded to her soon-to-launch cosmetics line exactly 11 times on Instagram (and counting). That is 11 times that we mere starstruck, beauty-loving mortals have been forced to wait and wonder. (Full disclosure: we may have had the inside scoop, but that doesn’t mean we haven’t felt bad about all that secrecy.)
Well, the time has come; Fenty Beauty has arrived. Tonight at midnight—following what’s sure to be a launch party of epic proportions in Brooklyn—the public can finally get its hands on the coveted collection. So far, we know the lineup includes 40 shades of foundation, but also brushes in varying shapes and sizes, highlighters, concealing-and-correcting sticks, blotting papers and powder, and a single, universal lip gloss.
We’re told that Rihanna was first introduced to foundation at the age of 15, so it comes as no surprise that it would become an integral part of the launch. In addition to the highly inclusive range of foundation shades, Fenty Beauty will debut matte and shimmer Match Stix—for contouring, concealing, and highlighting—and Killawatt Freestyle Highlighter compacts for that Rihanna-on-the-red-carpet glow.
The product design is a millennials’ dream, with a color scheme of baby-pink-and-white. Several of the octagonal products contain magnets along their walls, so when connected they create a sort of honeycomb formation, ensuring that everything sticks together—literally. Your soon-to-be Fenty-full cosmetic bag will reach a whole new level of organization.
In total, there will be 91 different variations of Fenty Beauty products available for purchase. A problem for your bank account? Perhaps. But that’s still eight fewer problems than Jay Z has.