Pat McGrath’s Most Luxurious Launch Yet: Lust MatteTrance Lipsticks

The legendary makeup artist debuts what’s sure to become the talk of the town.

by Nora Maloney

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If these haven’t sold out already, then miracles really do happen. Pat McGrath, who was awarded the prestigious Founder’s Award at last month’s CFDA Awards, released for pre-sale today on her eponymous Web site yet another collection of cult-worthy products. Introducing the long-awaited lipsticks, Lust: MatteTrance.

McGrath, who, according to Vogue, works on more than 60 shows every fashion season, is widely considered to be one of the most influential makeup artists of our time. She launched her first limited-edition makeup back in 2015, sparking as much frenzy and excitement within the industry as there was outside of it.

MatteTrance is sure to be no exception. In similarly limited quantity, this collection, comprising nine perfectly pigmented matte lipsticks, from nude to vixen, can be purchased individually, as a full set or in trios nestled into a bed of sequins—the brand’s signature product packaging. Each of the three trios—Skin Show, Colour Blitz, and Vicious Venoms—pays homage to McGrath’s longtime friends and muses, Naomi Campbell (Omi), Karen Elson (Elson), and Kristen McMenamy(McMenamy).

The lip originally premiered on the runway of Prada’s May 2017 Resort show, where McGrath created a bold look using a mixture of Elson and Obsessed, both of which are now included in the Colour Blitz trio.

The stunning black steel casing with its prominent gold lips “feels like jewelry,” McGrath notes. “It feels like an incredible object, a nod to the past, to the future, and a nod to surrealism.” No detail was spared in the packaging, and, unlike many—if not any—other lipsticks, MatteTrance’s bullet point remains aligned at the central point of the three-dimensional lips—regardless of which way you twist—a detail McGrath was insistent upon and that took two years to engineer.

From looking at the tube alone, you can appreciate the soft, velvet-like consistency of the formula. This isn’t a drying matte that hugs every last lip line, like so many others can. Instead, it is extremely lightweight, providing picture-perfect coverage with a single swipe. Plus, each shade is entirely universal and made to work on all skin tones, as illustrated on the brand’s Web site. As the artist herself would say, "Major!"

“When I see something that I am in love with, it feels like that precious moment,” McGrath finishes. And we couldn’t agree more. This moment is undoubtedly precious, not just for the brand but for makeup-lovers everywhere.

Nora MaloneyComment