Gigi Hadid and Maybelline Collaborate on Bi-Coastal Beauty Collection

The makeup brand tapped Hadid for a new limited edition collection.

by Nora Maloney


Maybe she’s born with? Maybe it’s Maybelline. Well, Gigi Hadid is definitely born with it, but what may be largely attributed to impeccable genetics is also, in part, due to the magic hands of Maybelline Global Makeup Artist Erin Parsons.

This week, the superhuman— sorry, supermodel—has launched her very own limited-edition makeup collection in collaboration with Maybelline New York and with the hands-on help of Parsons, her long-time makeup artist and friend. (Hadid even named a lipstick after her!)

The collection consists of two looks to emulate Hadid’s bi-coastal (or, should we say, never in one place for more than a week) lifestyle. The first, East Coast Glam, is all sorts of New York City sexy and chic and revolves around an ultra-bold winged cat eye using her Liquid Eyeliner on top of the Gel Eyeliner, a technique recommended to us by Parsons. The rest of the look is slightly more subtle, using the Fiber Mascara and Eye Contour Palette in Warm to complete the eyes, Liquid Strobe in Gold on the cheeks, and her Matte Lipstick in Taura, the lightest of the six available shades, on the lips.

The second look, West Coast Glow, takes things down a notch around the eyes and pumps up the volume with a bold red lip using Austyn. Hadid is no stranger to the California glow, having been raised on the beaches of Malibu, and her Warm Eyeshadow Palette and Gold Liquid Strobe will get you looking pretty close to the real thing.

Nora MaloneyComment